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I-Think

I-Think Challenge Kit

Client: I-Think
Services: Branding/Graphics, Design Strategy

Can design encourage creativity? Atelier Cho Thompson is working with I-Think, an organization that develops real-world problem solving curriculum in schools across Ontario. Together, they are creating a Challenge Kit that guides teachers and students through the process of integrative thinking. The Kit includes digital and printed materials spanning from lesson plans to classroom posters to facilitator guides. We created a graphic identity within the framework of I-Think’s existing branding that balances between loose organic forms and precise icons. The handmade character of the graphics aims to encourage creativity and an open-minded approach in the Challenge Kit participants